Welcome to
la reina company
Founded in 1958 by Mauro Robles, La Reina began a s a family owned business that specialized in making flour tortillas. Mauro's determination to bring customers a diversity of authentic Mexican products became a reality within several years. Our business prides itself on providing the highest quality & innovative tortillas, flatbreads and Artisan snacks. It is the philosophy of La Reina to service our customers by working with them as a true partner to develop new products, recipes and eye catching packing.
From our humble beginnings, La Reina continues to grow and diversify into multiple product lines, channels and offerings.
In 1943
A young Brazero named Mauro Robles got his first taste of the American Dream and he embraced it wholeheartedly; the 1950’s saw him earn his citizenship, settle his young family in Southern California and realized the only things missing were the tastes of his native Mexico.
In 1958
The insight and entrepreneurial spirit led to the founding of La Reina, Inc. Through the years La Reina's growth continued and expansion occurred. By 1961 as demand for La Reina Tortillas continued to grow, so did the need for more space. A new building was purchased and operations moved to Ford Blvd. in Los Angeles.
In 1989
La Reina along with 14 other tortilla manufacturing companies launches the Tortilla Industry Association (TIA).
In 2006
La Reina is named Tortilla Manufacturer of Year by Snack
Food & Wholesale Bakery magazine.
In 2008
La Reina celebrates its 50th anniversary and founder Mauro Robles turns 85 years of age.
In 2016
La Reina remodels the exterior of the facility, paying Homage to its employees and the hard working people of East L.A.
